Molly-May Hague is excited about taking a new direction in her blossoming career.
And the 22-year-old has now branched out into fashion, having taken on the role of creative director for popular brand PrettyLittleThing.
She’s excited about what the future holds and has no problems with “fast fashion” and insists: “I’m a strong believer in wearing the same dress twice”.
“I’m excited to be a creative director – I’m not an influencer any more and people can see that, it’s become a lot more than that,” she tells Radio 1 Newsbeat.
“I’m basically going to eat, sleep, breathe PrettyLittleThing – although I do that anyway.
“It was Umar [Kamani, co-founder of PLT] that put this forward and said he would trust me in this role.”
Molly has quickly grown an army of loyal followers and, alongside her boyfriend and fellow Love Islander Tommy Fury, she’s hot property on social media.
Molly in particular has carved out a successful social media career after leaving the villa.
She hopes her new role will stop the throwaway nature of fashion, something she’s always wrestled with.
“I still wear all the same outfits from the very first collection I did with PLT, I always make sure in every collection it’s very versatile and you’re able to restyle pieces,” she says.
“I’m a strong believer in wearing the same dress twice.
“I even captioned one of my Instagram pictures the other day saying ‘PSA it’s ok to wear the same dress twice’ – it’s a bad habit us girls have got into, like if you put it on Instagram it means you can’t wear it again.”
Molly-Mae has joined the PrettyLittleThing team on a full-time basis and will be heavily involved in helping to design new collections.
“I understand what the consumer wants, it’s a very similar audience to my following and a very similar age group,” she said.
“It’s going to be putting my ideas forward pretty much every day and working towards my vision within the brand.”
“When people come onto my Instagram they know that what they’re seeing is authentic and I’ve done that from the very start when I had 150k followers,” she stressed.
And amazingly Molly boasted that she snubbed a £2million offer from a high street brand because she didn’t wear their clothes.