At the time of writing, Nigeria’s gaming industry is enjoying steady growth. According to The Nation, the country’s video game sector was valued at $104 million in 2020. However, in 2021, that number is forecast to reach $126 million, which shows progression. Aside from this growth, there’s a reason for optimism amidst Mondia’s recent expansion in Africa. As the mobile company is following a casino-inspired blueprint to capturing new markets, let’s consider whether it’ll be successful.
The Mobile Market Holds the Key
In striving to break into Africa, Mondia has partnered with MTN Nigeria. As per the network’s official website, entertainment is a focal point of their operations, as evident from their Game+ product. This is a mobile-focused subscription service that grants players access to over 2,000 Android games. Stylistically, this is somewhat similar to Paddy Power in being a mobile-friendly service, and that should give local consumers reason for optimism regarding the future of Nigerian gaming.
Signs of Future Progression
While MTN and Mondia are looking to the future to build Nigeria’s gaming industry, other developers throughout Africa are looking to the past. For inspiration, Advanced Television states that developers like Africa Space Programme Video Game Studio & Publishing use traditional tales to captivate local audiences. Sticking to much-loved concepts isn’t a bad thing, as Paddy Power has shown. Over the years, the provider has attracted new audiences by developing their traditional games, such as poker.
Mondia Promises to Make the Breakthrough
Mondia’s expansion into Africa undoubtedly bodes well for up-and-coming gaming countries like Nigeria. With MTN Nigeria, the foundations are in place to create a smartphone-dominated market, and the partnership with Mondia expands the pre-existing library of on-demand titles. As such, the coming years could see Nigeria take significant steps forward and develop a more profitable gaming sector.